Ch.12 servises and nonprofit organization marketing

Nonprofit organization marketing, is called NPO marketing, marks the community as target and doesn't gain any profit financially at all. It's usually used by hospital or NPO organizations. My company Uniqlo is a company to sell clothes toward costumers and gain a profit by selling. However, now Uniqlo attempts to do this NPO marketing as one of its CSR. That is Uniqlo Recycling.


Check this out!
https://www.youtube.com/watch?v=Tlnh-yyV1yU



 First, Uniqlo accepts all its products, which is used, from costumers at store, then Uniqlo gives all of them to countries or communities or people those need clothing, this is reuse.
Uniqlo thinks that all it's products are shareable, their responsibility is making use of the worth of all products maximally. Since it had started on June 2012, the amount of collected clothes is 29.15 million, and the amount of reused clothes is 11.29 million in 2013.



Through this NPO marketing, Uniqlo can make future costumers nonprofitly. 

Ch.10 product concepts

In fact, product concept doesn't mean only the concept but also it includes the service before and after purchase products. Uniqlo dose it in many ways.

For example, in online, it shows the explainment about products. You can choose women, men, or kid and if select one of them, next more details comes up such as swear, underwear, t-shite, knit or so on. The each category like woman,man and so on is product item and all these are making product line of Uniqlo. And once you click woman, you will see product line depth of woman items.
the woman's line depth is 42.






Uniqlo is a global brand because the earning  from outside of Japan is one third of whole.
In Sep 2013 to Aug 2014, the amount sold is 683.3billion in Japan and 251.1 billion in outside.

Ch.17 Personal selling and sales management

Personal selling is more important as the number of potential customers decreases ,as the complexity of the product increases, and as the value of the product grows because the salespersons are there to provide explanation while advertisement or sales promotion can't do the same way for customers.
I have a sister and she works in Uniqlo store as part job. Let me show you how Uniqlo manage workers like my sister. First, when she got a job, Uniqlo gave her a HANDBOOK which states what worker should be under working at Uniqlo store. The HANDBOOK indicates rules at the store. It starts from introducing Uniqlo company and the store to client relations minutely. Im the rule of before attending at work, how to put the name in the attendance book or the worker must confirm campaigns at the time. In the rule of words, the workers have codes about specific things such as honing to rest room, finding a shoplifter, and money changing between workers. In the rule of working process in the store, it show that they must to do morning assembly, resister, arrange of products, correspondence at fitting room, revision, stocking shelves, cleaning up the store. Moreover, it states about correspondence to claimers.
I usually heard that working in Uniqlo store is very hard but very good experience so if a person was working as worker at Uniqlo store, he or she can get a job easier than people who don't. According my sister's story, I think that's true. Even part of job worker is needed specialist as salesperson. Therefore, the Uniqlo worker can the sales relationships.

Ch.16 Advertising, public relations, and sales promotion

Uniqlo's CEO said that advertisement is one of important part for selling its products. Uniqlo uses mainly commercial on TV and build bard for advertisement. In addition, it enphasises new products and promotion on these advertisement. For example, on October 22, Uniqlo started a new commercial about launching "Urlra Right Down" for this winter. In commercial, it informed how much it's useful and warm, how to promote than last season, it shows variety color and designs, and variety wearing styles.






While Uniqlo uses commercial for advertisement, it also uses build bird. In New York, we can see a lot of its advertisement on the street or on the train, bus and station, or building bard in Times Square, or so on. In this type advertisements, Uniqlo uses famous actress, actter, and models, also it shows the price which is low and one of strong point in Uniqlo.