In fact, product concept doesn't mean only the concept but also it includes the service before and after purchase products. Uniqlo dose it in many ways.
For example, in online, it shows the explainment about products. You can choose women, men, or kid and if select one of them, next more details comes up such as swear, underwear, t-shite, knit or so on. The each category like woman,man and so on is product item and all these are making product line of Uniqlo. And once you click woman, you will see product line depth of woman items.
the woman's line depth is 42.
Uniqlo is a global brand because the earning from outside of Japan is one third of whole.
In Sep 2013 to Aug 2014, the amount sold is 683.3billion in Japan and 251.1 billion in outside.
the woman's line depth is 42.
Uniqlo is a global brand because the earning from outside of Japan is one third of whole.
In Sep 2013 to Aug 2014, the amount sold is 683.3billion in Japan and 251.1 billion in outside.
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