2014/11/03

Ch.16 Advertising, public relations, and sales promotion

Uniqlo's CEO said that advertisement is one of important part for selling its products. Uniqlo uses mainly commercial on TV and build bard for advertisement. In addition, it enphasises new products and promotion on these advertisement. For example, on October 22, Uniqlo started a new commercial about launching "Urlra Right Down" for this winter. In commercial, it informed how much it's useful and warm, how to promote than last season, it shows variety color and designs, and variety wearing styles.






While Uniqlo uses commercial for advertisement, it also uses build bird. In New York, we can see a lot of its advertisement on the street or on the train, bus and station, or building bard in Times Square, or so on. In this type advertisements, Uniqlo uses famous actress, actter, and models, also it shows the price which is low and one of strong point in Uniqlo.





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