If a brand has similar products to other brands, people think the products are not interesting and fascinating. Therefore, in clothing market, it's very important to make difference from others. Uniqlo has an original marketing channel. It does by itself from developing raw materials and supply them to selling. That means Uniqlo don't have other retail companies and intermediaries, make products by itself and sell them by itself. So Uniqlo's retails are original stores and online only. The consistence business condition like this is called SPA( Specialty store retailer of Private label Apparel). Now some clothing company has this SPA system but when Uniqlo started to have the system, it wasn't common. The reason why Uniqlo can remain in surplus in the recesssion is this SPA system. In addition, the reason why Uniqlo can supply products with low price is this SPA system.
Uniqlo has supplied unique and original designed clothing such as HEATTECK, AIRism, Fleece or Sweat. Also there are low price even their designs looks high cost. Because Uniqlo has SPA. They have own designers, planning, making and selling.
These Uniqlo's fascinating aspects are all because of SPA systems.
The slogan " life wear " of Uniqlo needs to be able to make many kinds of products which means it needs variety. The SPA system makes possible to be able to cope with the task.
I found another good aspect of SPA.
I went to the Uniqlo store which located at 5th Ave and 53st. First when I went into the store, the lady worker said hello to me and asked me she may help me and what I was looking for. I told her I was just looking, she said to me that when I needed to help, ask any workers there. Her service was really nice. Olny 2min ago, the another worker asked me whether I needed help, so I tried to ask him I want denims. Then he asked me which type of denims I want and I said skinny type to him, so he lead me to denim corner and show me all kinds of skinny denims with their details. It was very clear to understand and nice. In the end, I didn't get anything, but the worker smiled to me and said have a nice day to me. The customer service was really good and satisfied my mind. The workers looked they liked their job and are educated. I think the reason why the workers are good is SPA system. Because the system exists, Uniqlo can control all services to costumers. As a result, it connects the increase of the selling amount. The SPA system is a priory part of Uniqlo.
I found another good aspect of SPA.
I went to the Uniqlo store which located at 5th Ave and 53st. First when I went into the store, the lady worker said hello to me and asked me she may help me and what I was looking for. I told her I was just looking, she said to me that when I needed to help, ask any workers there. Her service was really nice. Olny 2min ago, the another worker asked me whether I needed help, so I tried to ask him I want denims. Then he asked me which type of denims I want and I said skinny type to him, so he lead me to denim corner and show me all kinds of skinny denims with their details. It was very clear to understand and nice. In the end, I didn't get anything, but the worker smiled to me and said have a nice day to me. The customer service was really good and satisfied my mind. The workers looked they liked their job and are educated. I think the reason why the workers are good is SPA system. Because the system exists, Uniqlo can control all services to costumers. As a result, it connects the increase of the selling amount. The SPA system is a priory part of Uniqlo.
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