Uniqlo is known as low cost clothing store. This is one of the strategic planning of Uniqlo.
Uniqlo has the coherent business model which does from planing and manufacture to saling by itself. That called SPA. A big strategy is that Uniqlo has own factory. Therefore Uniqlo can sale their products to castmer with low cost. In addition, its clothing is high quality. The two strategy are a key to compete with another company in clothing market.
Let me introduce their high quality products.
First of all, as you know, it is HEATTECH. HEATTECH has some characteristics such as keeping warm, protecting from static electricity, made of stretch raw materials and antibacterial. It was the first product as clothing has these characteristic in clothing market. It iswell known as high quality clothing with low cost since it started to be sold in store in 2003. This revolutionary hit connected Uniqlo's amount sold. In fact, In 2011 HEATTECH sold more than 1 million. Uniqlo expanded share in clothing market.
Uniqlo publishes that its concept is "lifewear". That means Uniqlo's products fit all people in the world because these are basic clothing such as swears or fleeces. Therfore, HEATTECH is a representative product in Uniqlo now.
The other high quality product is "AIRism". It is an inner which take away sweat from boby and keep dry and also protect from getting a cold by sweat. It is also a hit items in Uniqlo.
Unilqlo competes with these high quality products with other companies in clothing market.
Uniqlo has the coherent business model which does from planing and manufacture to saling by itself. That called SPA. A big strategy is that Uniqlo has own factory. Therefore Uniqlo can sale their products to castmer with low cost. In addition, its clothing is high quality. The two strategy are a key to compete with another company in clothing market.
Let me introduce their high quality products.
First of all, as you know, it is HEATTECH. HEATTECH has some characteristics such as keeping warm, protecting from static electricity, made of stretch raw materials and antibacterial. It was the first product as clothing has these characteristic in clothing market. It iswell known as high quality clothing with low cost since it started to be sold in store in 2003. This revolutionary hit connected Uniqlo's amount sold. In fact, In 2011 HEATTECH sold more than 1 million. Uniqlo expanded share in clothing market.
Uniqlo publishes that its concept is "lifewear". That means Uniqlo's products fit all people in the world because these are basic clothing such as swears or fleeces. Therfore, HEATTECH is a representative product in Uniqlo now.
The other high quality product is "AIRism". It is an inner which take away sweat from boby and keep dry and also protect from getting a cold by sweat. It is also a hit items in Uniqlo.
Unilqlo competes with these high quality products with other companies in clothing market.
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