Uniqlo is known as low price and high quality designed clothes for everybody, around from 5 to 50. This is true. This company was a small clothing store for only men as national brand in Yamagichi in 1984. Then they sold clothing as unisex with the name which is "Unique Clothing Warehouse". It got a superior factory in China and made a model of saling, SPA like GAP. SPA is special store retailer of private label apparel which means that make clothing with low cost so it can sake them with low price to customers. Uniqlo still now does from planning, production distribution to saling by itself so it can sale clothes which is high quality with low price. The low price is known as good for family financially and then its target is wide like from child to old people.
At same time, Uniqlo is competing with making own unique designed clothing in market. It results having many custamers. For example, HEATTECK is one of its unique items. It is the clothe keeping warm and getting sweat out so keeping fresh and warm, which is that other clothing company doesn't have.
Also Uniqlo tries to be global clothing brand. It started from New York in 2006 when it opened a first store in another county. Then it continue opening stores in other country and now it has stores in not only Asia but also Europe and The united state.
These points are Uniqlo's marketing environment.
At same time, Uniqlo is competing with making own unique designed clothing in market. It results having many custamers. For example, HEATTECK is one of its unique items. It is the clothe keeping warm and getting sweat out so keeping fresh and warm, which is that other clothing company doesn't have.
Also Uniqlo tries to be global clothing brand. It started from New York in 2006 when it opened a first store in another county. Then it continue opening stores in other country and now it has stores in not only Asia but also Europe and The united state.
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