Uniqlo, today, has 446 stores in the world and amount sold of stores in foreign country accounts.
30% of all amount sold. CEO Tadsshi Yanai said the goal is a apparel clothing company from Asia and the Uniqlo foreign project cross over the Uniqlo Japan project. The first global store is a store in SOHO, NY in 2006. It has passed 8 years since then, now the objective of amount stores in the world is 632 stores.
As the CEO Yanai said, the economic development area was in the United State but now the area is moving to in Asia and Asia has wealthy today. Uniqlo must get this historical turning point as a big chance to be global company. Uniqlo is Japanese company in Asia so it has a advantage that it deeply knows about the situations of anyother Asia country comparing with the USA and Europe companies, H&M, ZARA and GAP. Using this advantage, Uniqlo can keep a predominance position than theses foreign clothing companies. Also he said that today the United State is the area which has a high expectation value because especially in west side there are a lot of Asian people and it's like small Asia market. Therefore, Uniqlo shouldn't miss the market and the objective of the amount of stores in west and east side in the USA is 100 stores for each side.
As global marketing, Uniqlo is doing collaboration with some artists. For example, it's saling some clothing designed byJil Sander and the clothing is know as fashionable collection.
30% of all amount sold. CEO Tadsshi Yanai said the goal is a apparel clothing company from Asia and the Uniqlo foreign project cross over the Uniqlo Japan project. The first global store is a store in SOHO, NY in 2006. It has passed 8 years since then, now the objective of amount stores in the world is 632 stores.
As the CEO Yanai said, the economic development area was in the United State but now the area is moving to in Asia and Asia has wealthy today. Uniqlo must get this historical turning point as a big chance to be global company. Uniqlo is Japanese company in Asia so it has a advantage that it deeply knows about the situations of anyother Asia country comparing with the USA and Europe companies, H&M, ZARA and GAP. Using this advantage, Uniqlo can keep a predominance position than theses foreign clothing companies. Also he said that today the United State is the area which has a high expectation value because especially in west side there are a lot of Asian people and it's like small Asia market. Therefore, Uniqlo shouldn't miss the market and the objective of the amount of stores in west and east side in the USA is 100 stores for each side.
0 件のコメント:
コメントを投稿